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SPARKLE
CHARITY FOUNDATION
FASHION ARTS FOOD ARCHITECTURE (FAFA)
SPARKLE CHARITY FOUNDATION
Reference No. # 91/17623
Sparkle Charity Foundation is a charitable organization registered under Section 88 of the Hong Kong Inland Revenue Ordinance. Its mission is to promote the development of Hong Kong's cultural and creative arts, advance Hong Kong's unique cultural heritage, and support youth and disadvantaged groups. The foundation is dedicated to connecting professionals, celebrities, businesses, and organizations from different sectors of society, organizing various exchange activities, sharing sessions, and cultural and artistic workshops to promote Chinese and Hong Kong local art, design, and culture in an innovative, vibrant, and practical manner.
To promote and celebrate the cheongsam, listed as a "National Intangible Cultural Heritage" and a "Hong Kong Intangible Cultural Heritage," as well as the elegant Tang suit, Sparkle Charity Foundation has specially planned and sponsored the Hong Kong Design Institute (HKDI) to hold the "NEXT IN CHINESE STYLE (NICS) - Young Designer Challenge." As the foundation's annual flagship event, it invites current and former students and graduates of HKDI's Fashion Image Design programs to create and shape the future styles of cheongsams and Tang suits under the theme of "Future Chinese Clothing."
In addition to inviting Master Fung Yau Choi, the president of the Hong Kong Cheongsams Association and a great master of Shanghai style qipao, to personally teach the techniques of making cheongsams, this event also invited celebrities from the political and business circles, cross-disciplinary designers, and professionals to serve as judges. The event bring together three generations of people to promote the revival of the classic cheongsams and Tang suits, while also cultivating and encouraging a new generation of young designers to join the ranks of cheongsam and Tang suit designers.
To cultivate and encourage a new generation of young designers to engage in the design of cheongsams and Tang suits, the Sparkle Charity Foundation has established the "NICS" Fashion Design Scholarship Program to sponsor scholarships for finalists and semi-finalists, thereby supporting the development of a new generation of young designers and encouraging their growth in the field of cheongsams and Tang suits.
Foundation Founder
Prof. Karen Chan, JP
陳嘉賢教授，太平紳士為德國寶集團執董及時尚文創品牌SPARKLE COLLECTION創辦人。陳教授取得華盛頓大學工商管理及經濟學雙學位、紐約大學教育碩士學位及香港中文大學市場學（理學）碩士學位；她更獲頒VTC職業訓練局榮譽院士、獲委任為香港浸會大學客席教授、香港恒生大學人文社會科學學院客席教授及香港都會大學李嘉誠專業進修學院顧問。
陳教授留學美加十多年後回流接管家族生意，負責集團整體市場及業務拓展策略，成功將德國寶入屋並重新打造成為家傳互曉、至具代表性的香港品牌之一。Karen負責集團旗下三大品牌包括德國寶、SPARKLE COLLECTION、Happy Kitchen Cafe & Bar的整體業務發展及市場推廣。
Professor Karen Chan, JP. is Executive Director of German Pool Group Company Ltd and Founder of cultural fashion brand Sparkle Collection. Prof. Chan holds double degrees in Business Administration and Economics from University of Washington, MA degree in Education from New York University, MSc degree in Marketing from CUHK, and Honorary Fellowship from Vocational Training Council. Prof. Chan is also Adjunct Professor of HKBU-School of Business, Adjunct Professor of HSUHK-School of Humanities and Social Science and School Advisor of HKMU(LiSPACE).
Karen is responsible for the entire business development and marketing of the three brands of the group, including German Pool, SPARKLE COLLECTION and Happy Kitchen Café & Bar. Under Karen's leadership, German Pool successfully developed its O2O business in 2015, boldly expanding the Group's digital footprint onto various international e-commerce platforms. She flexibly merges traditional and emerging digital promotion platforms, integrating Online to Offline sales channels, and insightfully utilises digital marketing media and social media to strengthen the brand's corporate image and consumer popularity, establishing German Pool as a market-leading household name.
